Chrome Imperial was created on the 11th of February 2022. Its goal is to turn from nothing into something, create affordable items for everyone, and to overcome any barriers that keep the Youth from receiving high-quality clothing.

The brand's slogans 'Harder than steel' and 'Wanted Worldwide' both have meaning, as the element 'Chromium' is known for hardening steel and is also a highly sought-after resource worldwide.